“make my day” . . .


I don’t know if you watched the Super Bowl last weekend but we did. And because of the notoriety of the Super Bowl Ads, we didn’t even mute them out. It was bad enough to watch the Patriots stumble through the game with Tom Brady’s error on the first play casting an ominous tone over his teammates and the rest us for the remainder of the game. Gronkowski wasn’t there even though he went through the motions, it seemed.

Halfway through the agony, the animated animal cartoon ads and the dumb beer ads rolled on. Then, the 2 minute spot by Chrysler with a familiar raspy voice narrating, “It’s halftime, America,” caught our attention. Wow! an ad not for THINGS for people to buy. It wasn’t really even about buying cars. The message was about VALUES, for pete’s sake. And it created a hullabaloo afterwards too.

I thought they got the perfect guy to make this perfect pitch: Clint Eastwood. He’s almost eighty-two and still going strong, doing his thing, his way. His politics are Republican and fiscally conservative AND he Read the rest of this entry »

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