“make my day” . . .
I don’t know if you watched the Super Bowl last weekend but we did. And because of the notoriety of the Super Bowl Ads, we didn’t even mute them out. It was bad enough to watch the Patriots stumble through the game with Tom Brady’s error on the first play casting an ominous tone over his teammates and the rest us for the remainder of the game. Gronkowski wasn’t there even though he went through the motions, it seemed.
Halfway through the agony, the animated animal cartoon ads and the dumb beer ads rolled on. Then, the 2 minute spot by Chrysler with a familiar raspy voice narrating, “It’s halftime, America,” caught our attention. Wow! an ad not for THINGS for people to buy. It wasn’t really even about buying cars. The message was about VALUES, for pete’s sake. And it created a hullabaloo afterwards too.
I thought they got the perfect guy to make this perfect pitch: Clint Eastwood. He’s almost eighty-two and still going strong, doing his thing, his way. His politics are Republican and fiscally conservative AND he ALSO strongly supports gay rights and protecting the environment. Hey, why don’t more people believe what they believe and pick and choose, rather than forcing us into strait jackets of conformity for what they call the far right, or the far left?
When interviewed about the ad, Eastwood said, “I am certainly not politically affiliated with Mr. Obama. It was meant to be a message … just about job growth and the spirit of America. I think all politicians will agree with it.” But, he added, if Obama or other elected officials “want to run with the spirit of that ad, go for it.”
This guy has fathered seven children, in and out of wedlock and has been married twice. His next project is to make a movie with Beyonce called “A Star is Born.” He is a pianist, likes jazz and made the wonderful documentary on Dave Brubeck–which is hard to find but worth watching if you come across it again on PBS. He composes music for his films and has won awards for them. He said his honorary degree awarded by the Berklee School of Music was one that meant a lot to him. Kind of amazing for somebody most people associate with a thug/cowboy kind of antihero, a Dirty Harry who challenged the bad guys to “go ahead and make my day.”
Well, in the midst of the Patriots debacle (that’s the only word for it) Clint Eastwood’s appearance stood out, no matter what your politics are. He’s a role model for us to keep going no matter what our age is, and to be more truly ourselves than ever. Breaking from conventional stereotype and living larger than life for as long as it lasts. That’s being a true independent. Believe what you believe in. Support what’s right for you. And keep on being bold. Wow.